It's about making SALES. Period.

The primary function of sales is to generate and close leads, educate prospects, fill needs and satisfy wants appropriately, and therefore turn prospective customers into actual ones.  This definition of sales will never change. It is what it is. 

It's about making SALES. Period.

It is no secret that the internet has irreversibly changed the behavior of buyers.  Buyers now turn to the internet to source.  They know it enables them to evaluate and select businesses like yours quickly and efficiently.  New sales tend to be initiated by the buyer, not the seller. And what buyers need more than anything else, is your information to help them make decisions.  An important part of servicing your customers, is making the information they need accessible.  Do this and you are providing customer service before the sale. Do this and win sales. 

It's about making SALES. Period.

For manufacturers of complex goods, the process of turning a prospect into a customer can be lengthy.  What savvy companies have learned, however, is that the internet exists today to optimize the lead-to-order process -- accelerating the purchasing process.  Leverage the internet and win sales.